The music festivals season has started with the arrival of the spring, and Coachella did an amazing kick-off. If you are someone that uses social media, and has a little interest in Fashion, Music, Lifestyle or anything that is trendy now, you should know what Coachella is.

Coachella means much more than a music & arts festival. Every digital influencer that has a significant amount of followers on Instagram – either young celebrities, models or fashion bloggers – must be there to post several pictures a day – Just the hashtag #Coachella had 1,2 million tweets in the last week, and 1,5M Instagram mentions as of today.

Some #Coachella pictures: @galagonzalez @sincerelyjules @bettyautier @gigihadid @negin_mirsalehi      @martapozzan

The impact that fashion influencers have when they post about the-same-issue-at-the-same-time is bigger than expensive advertising campaigns. Fashion brands have realized that using these social influencers during mayor events is an unique opportunity to engage with younger audiences…